The idea for a fashion accessory capable of expressing one’s personality, values, passions, politics, secrets and sensibilities originated with Paolo Gensini in the small town of Sesto Fiorentino, near Florence Italy.
Intrigued by the customizable aspect of traditional charm bracelets, Gensini devised a modular or ‘composable’ bracelet comprised of a series of links. Connected by a spring-loaded mechanism, each segment could be filled (and replaced), one by one, with a different decorative design. Fashioned out of high quality stainless steel, the pieces were guaranteed never to tarnish or fade.
Gensini christened his new creation ‘Nomination’, from the Latin term meaning “giving someone an appropriate name”.In a few years, the company became a family affair and a worldwide success. As Nomination’s Composable bracelets increased in popularity, so did their communicative powers. What started as a series of exquisitely-detailed links that conveyed everything from initials and astrological signs to sports, special interests and life passages quickly grew to encompass more enigmatic symbols.
Paolo Gensini and his sons
Links featuring more esoteric images - scissors, a padlock, a spider web - became imbued with the wearer’s own meaning, building on Nomination’s language of icon-based communications – and the wearer’s personal mystique.
Nomination has since evolved into a global style statement sported by an international array of celebrities, rock stars, rap stars, sports personalities and trendsetters, including Britney Spears, Jennifer Lopez and Mariah Carey.
Through its years of success and expansion, Nomination has stayed true to its Italian roots and family values. Now the world’s largest manufacturer of Italian charm bracelets, Nomination also offers additional lines of unique stainless steel jewelry that promote communication and self-expression. The popularity of these exclusive collections – each of which features bracelets, necklaces, rings and accessories - has helped make the company a worldwide leader in the steel and gold jewelry market.
